Hi, my name is Anjaneya Aggarwal
My name is Anjaneya Aggarwal, but you can call me AJ. I grew up in Massachusetts
Before going independent I led brand at two agencies in London and New York. I studied graphic design at Central Saint Martins and hold a master’s in cultural theory from Goldsmiths.
Latest Updates
Today, I consult for a variety of international brands and am a frequent speaker at design and technology conferences. I’m also finishing my first book on how visual identity shapes public trust, to be published next year.
Selected Projects
Every project starts with the same question: what do you want people to feel when they encounter your brand for the first time? The answer shapes everything that follows.
I’ve worked with over forty organizations across technology, culture, and retail. Some needed a complete rebrand. Others needed a single sentence that finally said what they meant. Here are a few projects I’m especially proud of.
Bury+Partners — brand identity and environmental signage for an architecture firm
Heritage Motors — brand revival and classic emblem redesign